Accountants, Solicitors, Architects are an example of the professional services sector that are not known for their aggressive marketing indeed it is often considered that any marketing they do is very low key.
It is now over 30yrs since the Law Society of England and Wales first permitted lawyers to advertise but even now a great deal of the marketing activities of a typical high street legal practice is confined to supporting client advertising, bespoke and seasonal campaigns and being sold to by the local newspaper on special features such as home buying and making a will, etc. etc.
The reason for this is that these professions rely a great deal on repeat business and referrals from those satisfied clientele. However just like any other business sector they will have competition and the longer a business has been trading the more important it is to ensure that new clients are taken on from where referrals will develop and continue to grow the business.
This is where Info Quick can play a crucial role because there is no doubt that when a consumer wants to engage a professional service they will do their research and take advice from their friends and colleagues before committing to any particular business.
The Info Quick business card is a very effective low key unobtrusive way for professional service businesses to engage with and capture new clients.
When a consumer interacts with the card the partner/director will know instantly that someone has shown a positive interest in their “XYZ” service and through their mobile number will be able to engage with them. This will provide a critical edge in fending off competitors and when handled in a professional manner those consumers will invariably recognise how efficient that business is which consequently supports their decision making process.
Once buying into the system then the keywords can be used in absolutely any offline situation on other marketing documents, signage, adverts, editorials, etc. etc. at no extra charge (ie. our charges are based around usage of keywords and not where and how you use your system) and so it’s a very effective low key way of generating new business.
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