PACKAGING presents many opportunities for the SMS Platform
Packaging comes in all shapes and sizes and where consumer products are concerned serves a multitude of different purposes but compliance with packaging regulations has to take priority in the design process and it goes without saying that failure to meet these requirements can have serious implications for a brand.
However the negative aspects of seemingly endless compliance requirements has been the reduction in space available for brands to inform consumers of the other products and services they offer and with packaging being handled by millions of consumers every day then this is a great pity as it represents the perfect opportunity to do just that.
As the example above shows the SMS Platform provides an excellent way to promote other products straight from the packaging and with mouth watering cakes such as those shown, consumers can very easily explore their other delicacies by texting any of the words MUFFINZ, TWEENERS or CUSTARDZ to a businesses dedicated Info Quick number.
From this activity they will slowly build a database of Opted In consumers from which SMS marketing campaigns can be launched. For example it would be possible within the Platform to create discounted voucher offers for their products through a fully authenticating mobile voucher system developed by Info Quick which would work seamlessly with any retailer!