Packaging comes in all shapes and sizes and where consumer products are concerned serves a multitude of different purposes but compliance with packaging regulations has to take priority in the design process and it goes without saying that failure to meet these requirements can have serious implications for a brand.
However the negative aspects of seemingly endless compliance requirements has been the reduction in space available for brands to inform consumers of the other products and services they offer and with packaging being handled by millions of consumers every day then this is a great pity as it represents the perfect opportunity to do just that.
As the example above shows, even with the smallest amount of space a brand can easily use Info Quick to promote other services. Consumers have the opportunity to download recipes straight to their mobile even if they don't buy the product which although that may sound negative the fact is that because the system captures that persons mobile and the recipe they've downloaded then the company will be able to market products to them on a regular basis.
As the image at the bottom of this section shows Info Quick provides an excellent way to promote other products straight from the packaging and with mouth watering cakes such as those shown, consumers can very easily explore their other delicacies by texting any of the words MUFFINZ, TWEENERS or CUSTARDZ to 01743 562277. As with the recipe example above they will slowly build a database of Opted In consumers from which SMS marketing campaigns can be launched. For example it would be possible within the cloud system to create discounted voucher offers for their products through a fully authenticating mobile voucher system developed by Info Quick which would work seamlessly with any retailer!
And finally because most mobile phone users have unlimited text messages as part of their monthly package, then the cost of sending the text message would be FREE!