CAPTURING DATA FROM OFFLINE MARKETING
The leaflet shown above from one of the UK's leading home improvement companies is a classic example of a well designed and informative document whose primary role is to seduce homeowners into buying their products... stating the obvious of course!
So one has to assume that if interest is triggered by the leaflet then there is a need. This is particularly relevant with home improvements because in the vast majority of cases consumers will only be interested if the need is there!
One also has to assume that a consumer will search for more detailed information on their website by using their mobile which is now the search device of choice.
This is where the problem lies for any home improvement company who market their products offline.
You have a homeowner in the market to buy, they visit the website but leave without making an enquiry or leaving their details. There could be a multitude of reasons why they chose to leave the site but one fact remains... it was a missed opportunity and a golden opportunity at that because they were in the market to buy!!
Through some simple amendments to the design of a leaflet then Info Quick will deliver three important pieces of information to the company;
- What product they went to view on the website
- When they went to look at it
- and most important of all how you can contact them!
Call Info Quick to find out more on 01743 581425