Car Dealerships - platform enables ongoing engagement with consumers
We all need to have a 'motor' and every now and again we find ourselves walking round the local car dealers... or do we!
Well times really have changed and searching for our next car is almost always done online and so consequently there has been a huge reduction in the offline marketing activity of car dealers.
Gone are the days when you could pick up a free used car magazine from the local supermarket or scan the local newspaper for a new car. But every sale is hard earned and so car dealers need to explore every avenue to secure a sale.
The SMS Desktop Platform allows a car dealership to handle caller enquiries in a very effective way where the caller is sent information by text message in a matter of seconds and because the dealer will have captured their mobile number then they can continue to engage with every caller directly from the platform.
There are many ways in which a car dealership can utilise the platform but one thing is certain that those businesses utlising text messaging witness 98% of their messages being read compared to less than 25% of any emails sent on marketing campaigns!